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Strategic Decisions uses a wide variety of research tools and information resources to assure you will have the best, most accurate, most affordable, and actionable information on which to base business strategies. Some of these include:
Market Research Qualitative Research Quantitative Research Brand Research Product Research Developing/Validating Retail Store Formats & Presentations: Market Research: Besides conducting original research, this may include the use of existing research and databases that offer key insights to the issues at hand at a lower cost than custom research. This is particularly important in analyzing market opportunities, calculating current market penetration, and helping develop retail outlet placement. RETURN TO TOP Qualitative Research: This type of research gathers in-depth information from small groups of people and can include such methodologies as: • Focus groups, both live and online • Mall intercept research • One-on-one in-depth interviews face to face or by phone • On-site observation of store customers and operations • Exit interviews and in-store interviews etc. RETURN TO TOP Quantitative Survey Research: Here, a wide variety of methods is used to gather statistically valid information from various groups who influence the ability of a client to accomplish their goals and objectives. These types of research include: • Telephone survey research • Online/internet research • Fax-back and mail-in research • Customer satisfaction tracking research RETURN TO TOP Brand Research: This is a specialty of Strategic Decisions in helping clients: • Gauge the strength and target customers of existing or new brands • Develop products that have the highest probability of success with those target customers • Develop and test marketing and advertising programs that are most effective and efficient RETURN TO TOP Product Research: Another speciality of Strategic Decisions, we help company's in developing, evaluating, and rolling out new product that best fits the target consumer by: • Assuring product design is what they want • Tweaking designs, pricing, and features and benefits to assure higher sell-through RETURN TO TOP Developing/Validating Retail Store Formats & Presentations: Working with leading store design and environmental display companies, we help understand the retailer situation, the vendor, and the target consumer in order to assure that the store retail presentation and selling systems are most effective in moving product through the retailer. We test and track results to assure that they are consistent and can be replicated in various markets. RETURN TO TOP |
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