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Asking the Right Questions
What do you want to know? Or, to be more effective, what do you need to know? Below is a listing of questions posed to Strategic Decisions Inc. over the years that may prove a good starting point as you begin to explore the knowledge you need to make informed decisions. Retailer Questions Vendor Questions You can then rely on us to bring you expertise in asking the right questions of the general consumer, your customer, distributor, rep or others. Because asking the right questions is crucial to gathering the information to help you succeed in business. Retailer Questions • What is my image in my market among customers and non-customers? • Who are my customers and those of my competitors? • Does my merchandising fit the customers I am attracting and how can I improve it? • Do I have the right store location, store size and format? • What are opportunities for new merchandise categories, brands & store formats? • Are my competitors who I think they are, and why are they successful? • How do I make advertising more productive and cost effective to attract new and existing customers? • Where am I vulnerable to my competitors? • What is my opportunity in my existing market or in new markets? RETURN TO TOP Vendor Questions • Who am I in the market and who can I become? • What is the value of my brand(s) and how do I enhance that value? • How do I evaluate and successfully use licensed brands? • What products and services I have now can I leverage and what new ones will I need to be more successful? • How do I enter a new market or channel of distribution? • How can I better understand and impact the groups I must influence in order to be more successful? • My own management team • My sales reps and marketing people • Buyers for my primary customer, the retailer • Retail salespeople who work directly with the consumer • The ultimate customer, the consumer • How do I develop products with high potential success in such a sea of other products and a changing consumer? • What can be done to better present my product at retail and assure higher sell-through? • How do I define a target consumer and reach them with the right product, the right channel of distribution, and the right advertising and marketing? RETURN TO TOP |
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